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Produced Water Society 2024 Permian Basin Conference

Horseshoe Arena & Pavilion
Monday, August 12 - Wednesday, August 14

factor 110 is the official tradeshow coordinator for the Produced Water Society 2024 Permian Basin Conference. Our goal is to make your experience exhibiting at the show valuable and stress-free. Our online exhibitor memo has been created to make sure you have all the tools necessary for a successful show. Please review the important information below and reach out to us with any questions.


Show Location
Horseshoe Arena & Pavilion
2514 Arena Trail
Midland, TX 79701

Important Information: The show location is not an advanced shipping address. All advance shipments should be sent to the address listed under “Advance Shipment of Materials” below. 110 tradeshow is not responsible for locating or delivering any items not shipped to the advance shipment address.

Show Information
Drape Color: Blue
Table Linen: Silver
Show Code: PB24

Standard Booth Package
The standard exhibit booth will contain the following.

  • Company identification sign
  • 10' deep x 10' wide space with pipe and drape
  • 6' table with spandex linen
  • 2 folding chairs
  • Wastebasket
  • Power

Exhibit Hall Carpet
The exhibit hall is not carpeted. Carpet may be ordered on the menu at left.

Official Freight Carrier
There is not an official freight carrier for this show. Any inbound or outbound shipments may be arranged with your preferred carrier, however if you will be shipping items Material Handling services should be ordered. See "Advance Shipment of Materials" below for additional information.

Service Desk - For Assistance On Site
A factor 110 representative will be available on-site during installation, exhibit hall hours and dismantle. If you need assistance, please contact your tradeshow manager. Their information will be on a card left at your booth.

Please read this entire memo for important details before ordering any additional items.

Additional Furnishings
To order additional tables, chairs, or other furnishings for your booth, visit, or just use the links on the left side of this page. When prompted for the Show Code at checkout, please enter PB24.

Exhibitors are encouraged to order by the deadline. Orders after the deadline and on-site will be accommodated whenever possible but will be accessed an additional $75.00 surcharge per order. 

Material Handling
To order Material Handling, please see "Advance Shipment of Materials" below.

Lead Retrieval
Lead retrieval capabilities will be available within the conference app, Whova. Additional information will be sent via email.


Important Dates
All times are central

Friday, July 5
20% Early Order Discount Deadline*
Monday, July 22
Advance shipments may start arriving at Advance Warehouse
Receiving Hours: Monday - Friday, 8:00 am - 3:00 pm
Thursday, August 8
Last day for shipments to arrive at Advance Warehouse
Last day to place order without $75 surcharge
Monday, August 12
Advance shipments will be delivered to booth by noon
Wednesday, August 14
Common carrier shipments with paid outgoing material handling
orders may be picked up at Venue (4:00 - 6:30 pm)
Friday, August 16
Common carrier shipments with paid outgoing material handling
orders may be picked up at Advance Warehouse (8:00 am - 3:00 pm)
Friday, August 16
UPS/FedEx shipments with paid outgoing material handling
orders will be delivered to UPS/FedEx (by 5:00 pm)

*Save 20% by ordering your additional items by the date indicated. Use discount code PB24 when checking out. Discounts do not apply to labor, power/Internet, or material handling.

Installation, Dismantle and Exhibit Hall Hours
Please check the Whova app for the full schedule. All times central.

Monday, August 12
Installation | Noon - 6:00 pm

Tuesday, August 13
Exhibit Hall Opens | 7:30 am
Registration / Breakfast | 7:30 - 8:30 am
Morning Break | 10:30 - 11:00 am
Lunch | 12:10 - 1:15 pm
Afternoon Break | 3:15 - 3:45 pm
Reception 6:00 - 8:00 pm
Exhibit Hall Closes | 8:00 pm

Wednesday, August 14

Exhibit Hall Opens | 7:30 am
Breakfast | 7:30 - 8:30 am
Morning Break | 10:30 - 11:00 am
Lunch | 12:10 - 1:15 pm
Exhibit Hall Closes | 3:30 pm
Dismantle | 3:30 - 6:00 pm


Advance Shipment of Materials
For your convenience, factor 110 accepts any exhibitor materials you wish to ship ahead of time. All items accompanied with a paid Material Handling order will be delivered to your booth ahead of exhibitor installation. Items shipped without paid Material Handling orders will be held until an order is made and paid for. See our Material Handling FAQ if you have questions.

Click here for full instructions, the address to ship to, and shipping labels.

Self Carry-In
Exhibitors may carry in smaller items, small rolling cases, and small carts. Show services does not provide carts or assistance for self carry-in.

Pallets, flat carts, or anything requiring a pallet jack may not be brought in by the exhibitor. Such items should be shipped to the advance warehouse, or you may purchase material handling services on-site to have these items brought in by factor 110.

These are general terms that are in addition to any terms and conditions you agreed to when purchasing your booth space.

Rental Term
All items rented from factor 110 from this site are for a rental term of the show duration. All items, including the standard booth items, should be left in the booth at the end of the show. Any items found to be missing will be subject to a replacement fee.

Care of Rental Items
Attaching signage or any other items to the pipe, drape, tables or other furniture in a way that will cause permanent damage is prohibited. Exhibitors who damage any such property will be accessed a replacement fee. A cleaning fee will be accessed if adhesive is attached to pipes and not properly removed.

Excessive Trash / Booth Abandonment
Any excessive trash left behind after the show will be subject to a disposal fee. Any items left behind at the end of exhibitor dismantle not clearly labeled for outbound Material Handling will be considered abandoned and disposed of.

Additional Assistance
If you have any questions or need assistance placing an order, please contact Brad Holt, tradeshow services manager, at 405.604.0041 or